10 Quiet Luxury Watches Worth Investing In


Photos: Chopard, IWC Schaffhausen and Panerai

Quiet luxury is the fashion zeitgeist of 2023 and its hold on the world has moved beyond clothing, accessories and footwear. The stealth wealth trend has crept into the realm of watches, and collectors are paying close attention to subtle models on the market.

We’re talking smaller and thinner cases, minimalistic dials, indexes, casebacks and straps, all of which look unassuming until closer inspection. Watch enthusiasts aren’t just interested in quiet luxury watches to diversify their collections, they are also on the lookout for a timepiece that has the potential to become a staple and be worn casually on any given day. 

Of course, the search for these timeless watches is easier said than done. Don’t worry, we’ve curated 15 quiet luxury watches worth investing in this year – check ‘em out below. 

Rolex’s Perpetual 1908

Photo: Rolex

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This completely new model is inspired by Rolex’s famed Oyster Perpetual 1931 collection but with a much slimmer case, thanks to the newly developed calibre 7140 that beats within. This self-winding movement is fitted with Syloxi hairspring, Chronergy escapement and Paraflex shock absorbers with a power reserve of 66 hours to deliver an outstanding and accurate performance. We can’t forget about the sleek dial designed with golden indexes and Arabic numerals, which add that quiet luxury touch. 

Chopard’s Alpine Eagle 36

Photo: Chopard

Meet the sporty-chic rendition of St Moritz, the first watch made in 1980 by Chopard’s co-president Karl-Friedrich Scheufele. This redesigned piece hits the trifecta – simple, beautiful and functional. The watch is crafted with the Maison’s ultra-resistant Lucent Steel, a navy blue dial inspired by the iris of an eagle, and the Chopard 09.01-C calibre with a frequency of 25,200 vibrations per hour for the most accurate timekeeping.

Franck Muller’s Round R43

Photo: Franck Muller

Go monochromatic with one of Franck Muller’s most recent novelties, the Round R43. With a mesmerising blacked-out Guilloché Clous de Paris spiral dial and a hand-sewn alligator strap, this timepiece makes for the perfect quiet luxury sidekick to casual and formal outfits, whichever the occasion calls for. 

Omega’s De Ville Prestige Co‑axial Chronometer 32.7 MM

Photo: Omega

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As far as elegant watches go, nothing beats a full gold timepiece much like the De Ville Prestige. The striking dial sports a gorgeous two-tone champagne colourway with an 18k yellow gold case, bracelet and matching indexes and Roman numerals at the 3, 6, 9 and 12 o’clock positions. 

Longines’ DolceVita X YVY

Photo: Longines

Another monochromatic quiet luxury watch that deserves more love, this version of the DolceVita series sees softened lines throughout the case, buckle and straps, which can be switched from a duo to a single strap with the Longines interchangeable system. 

Jaeger Le-Coultre’s Reverso Tribute Monoface Small Seconds

Photo: Jaeger Le-Coultre

Size does not matter with the classic Reverso. Fitted with the calibre 822, the uniquely rectangular and compact movement that has captured the hearts of fans across the world, the Reverso Tribute boasts an 8.51mm stainless steel case with an art deco aesthetic and an opaline dial that contrasts the deep black Dauphine hands and bi-material straps. 

IWC Schaffhausen’s Ingenieur Automatic 40

Photo: IWC Schaffhausen

There are many reasons why this novelty is a big hit amongst watch fiends. The 40mm case has significant wrist presence with a timeless design by the Godfather of watch design, Gérard Genta, and this particular model is manufactured with titanium grade 5 alloy, which is 45 per cent lighter than steel, sturdy and hypoallergenic. 

Parmagiani Fleurier’s Tonda PF Automatic Rose Gold Deep Ruby

Photo: Parmagiani Fleurier

Vintage-style pieces have also been gaining traction this year, which makes the newest renditions of the Tonda PF a must-have. The slightly reduced dimensions make it perfect for those with slender wrists and the deep ruby dial adds just enough colour to spice up any look. And, not forgetting the skeletonised delta-shaped hands and the brand’s signature grain d’Orge guilloché pattern, which further differentiates the watch from others on the market.

Panerai’s Luminor Due Prada Re-Nylon

Photo: Panerai

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Time for the fashionistas to pay attention. Panerai recently launched its second collaboration with Prada, highlighting the fashion house’s signature Re-Nylon material used across ready-to-wear pieces, accessories and bags. Of course, the dress watch touts a lighter and slimmer design that evokes Prada’s sophisticated Italian design codes.

Tag Heuer’s Monaco Night Driver

hbsg-10-quiet-luxury-watches-to-invest-in-tag-heuer-copy copy
Photo: Tag Heuer

This limited-edition piece embodies the true racing spirit of Formula 1 with a two-tone grey dial with a fully luminescent blue outer dial, a nod to the brand’s popular blue Monaco version, which only reveals itself in the dark. The robust titanium case and leather strap, both in black, seal the deal for it to be considered a quiet luxury watch worth investing in.