Fossil Made 1,971 Limited-edition Watches to Celebrate 50 Years of Southwest
Southwest Airlines is celebrating its 50th anniversary in style by partnering with watch company Fossil.
The limited-edition watch is Fossil's Retro Pilot Chronograph style but comes decked out with exclusive Southwest designs. Everything from the watchband to the clock face is completed with
The watch's oversized dial is inspired by the airline's iconic yellow, red and blue color scheme. And there's an even deeper connection to the airline than what's visible at first glance: the
blue leather of every watch strap is actually repurposed airline seats.
The face is complete with a 'Southwest x Fossil" logo with the option to choose from either a white face or blue that will tell you the time and even act as a stopwatch.
CREDIT: LEE SETTY/COURTESY FO FOSSIL
Each watch comes in a special Southwest stainless steel case, proclaiming the airline's tagline for its anniversary: "50 years. One Heart."
Only 1,971 of the limited-edition watches were created (in honor of the year the airline was inaugurated), so you'll have to scoop one up fast. You can find out which number your watch is
from its unique number etched on the case back.
Southwest has announced a bevy of commemorative products for
its 50th anniversary year, with products like a Retro Hostess Build-A-Bear (wearing a vintage flight attendant uniform), a retro silk scarf, birthday t-shirts, and pins that are available
for purchase on the
Southwest online store.
The airline has also been promoting
discounts like 50% off flights and $50 flights all year round in honor of its anniversary.
Southwest launched a special website
in honor of its anniversary where you can learn about the airline's history and stay up-to-date on celebrations and offers throughout the year.