Casio builds on Pokémon partnership with collectible Pikachu-styled Baby-G watch

2021.01.20 Artwork

Every Pokémon fan knows — and there are hundreds of millions of fans around the world — you have to catch them all.

That makes the brand and its characters a golden opportunity for licensing, which explains why Casio signed a three year partnership agreement with the Nintendo-owned brand back in 2019 and launched a Pokémon Baby-G last year as part of the Japanese watchmaker’s 25th anniversary celebrations.

This year there is a second baby on the way known as the BA-110PKC, which a camouflage strap decorated with female pink and brown Pikachus with heart-shaped tails.

It has Pikachu on its case back and its hours and minutes hands also evoke the face of Pikachu, according to Casio.

The shock-resistant watch is waterproof to 100 meters.

Functions include world time, stopwatch, countdown timer, alarm and calendear on its digital face.

The watch comes packaged inside an instantly recognizable Poké Ball.

It is on sale this month for £139.